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Most of what we buy these days seems to be a subscription—TV, music, even our software and food. It makes sense why lots of businesses prefer this model. Recurring revenue is steadier than waiting for customers to decide when to come back and shop. If you run (or work at) a subscription-based business, tracking the … Read more

If you’re selling subscriptions, whether it’s software, coffee, or curated socks, a few numbers matter more than others. Maybe you see “monthly recurring revenue” on your financial reports, but someone else talks “churn.” Eventually, you’ll also hear about “ARR.” Those three—ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), and churn—aren’t just vanity numbers for boardrooms. … Read more

Why Clear Expectations Matter—And Why Micromanaging Fails Most of us have worked for that one manager who checked in every step of the way. Maybe it felt helpful at first, but then it just started to slow things down. That’s why learning how to set expectations—without micromanaging—can change the way your team gets things done. … Read more

Why Evergreen Social Posts Just Work Ever notice how some posts seem to keep popping up, still getting likes months after you hit publish? Those are evergreen social posts. They’re basically the social media equivalent of a solid pair of jeans—always on trend, not just a passing fad. For brands, evergreen posts are a quiet … Read more

Businesses talk a lot about the “Voice of Customer” (often called VoC), but what does it really mean? Think of it as the raw, honest input from people who actually use your products or services. It could be praise, frustration, or just a simple suggestion left after a purchase. If you want to keep people … Read more

If you’ve ever tried to open a shop, start a catering business, or even run a daycare out of your house, you’ve probably heard someone say, “Make sure your paperwork is in order.” That’s usually code for licenses and permits. Basically, these are official documents from the government. They show you have permission to run … Read more